Why NASCAR ?
• NASCAR is one of the most attended and watched professional sports in the world
• Approximately 1/3 of the U.S. population (75 millionpeople) consider themselves NASCAR fans
• 72 % of NASCAR fans consciously purchase products / services because of the company’s relationship with the sport
• Participation by more Fortune 500 companies than any other sport in the U.S.
• Close to 4.5 million people attended a NASCAR Sprint Cup race in 2011
• All races will be televised on FOX, ABC, TNT, Speed Channel or ESPN throughout the course of the season
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