•  NASCAR is one of the most attended and watched professional sports in the world

•  Approximately 1/3 of the U.S. population (75 millionpeople) consider themselves  NASCAR fans

•  72 % of NASCAR fans consciously purchase products / services because of the company’s relationship with the sport

•  Participation by more Fortune 500 companies than any other sport in the U.S.

•  Close to 4.5 million people attended a NASCAR Sprint Cup race in 2011

•  All races will be televised on FOX, ABC, TNT, Speed Channel or ESPN throughout the course of the season

 A Powerful Marketing Platform


                                     Customer Pull                    





                                          Trade Channel Push